Job Description

Digital Media & Engagement Specialist

The Digital Media & Engagement Specialist is a dynamic and strategic role responsible for developing and executing comprehensive communication and digital media strategies for Global Gaming. This position plays a critical role in creating a connected and informed shipboard community, as well as engaging shoreside Global Gaming team members through innovative digital content and effective communication channels. The Specialist ensures that all members of our casino operations are informed, engaged, and motivated.

Key responsibilities include creating and moderating content for social media, newsletters, emails, and web posts, ensuring a cohesive and coordinated communication strategy for team members both onshore and onboard. The role involves managing internal communication to align the workforce with business objectives through effective employee outreach, fostering a sense of community and company pride, and building employees' emotional connection with our organization.

Additionally, the Specialist promotes Global Gaming both internally and externally, managing a variety of online tools and coordinating companywide communications, marketing, and employee engagement activities. They assist the Human Resources team with managing employee experience initiatives and projects, aiming to improve the onboard experience by maintaining positive work and living environments for all shipboard employees.

The role focuses on implementing and monitoring employee welfare initiatives, benefits and rewards programs, and engagement optimization. This includes facilitating employee surveys, analyzing Employee Net Promoter Score (eNPS) data, and supporting the HR team through ongoing employee communications and integrating culture essentials into Global Gaming's culture.

Essential Functions:

• Content Creation and Management: Develop, curate, and manage engaging content for various digital platforms, including social media, websites, and internal communication channels, ensuring consistency in messaging and tone.
• Social Media Strategy: Implement and manage social media strategies to enhance the company's online presence, engage with the audience, and drive traffic to the company's digital platforms. This includes creating and scheduling posts, monitoring engagement, and analyzing performance metrics.
• Consultation and Support: Provide consultation and support to create, maintain, and improve a positive work and living environment for shipboard team members, utilizing available programs, tools, services, and resources.
• Project and Initiative Management: Assist the Sr. Manager HRBP in managing projects, initiatives, and pilot programs that offer concrete benefits and positive experiences for Global Gaming shipboard and shoreside employees.
• Employee Engagement Initiatives: Support Global Gaming's management and the Global Gaming HR team with employee engagement initiatives, including employee lifecycle surveys and recognition programs. Contribute to the development of strategies for action-planning to improve employee satisfaction on board.
• Visual Content Creation: Create visually appealing graphics, videos, and other multimedia content to support digital marketing efforts and enhance the visual appeal of communications.
• Employer Brand Enhancement: Contribute to the enhancement of the Global Gaming Employer Brand by collaborating on the development of a competitive Employee Value Proposition. Assist with disseminating Employer Brand marketing materials via current online employee communication channels to aid in talent attraction and retention.
• Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure alignment of communication efforts with organizational goals.
• Communication Plan Implementation: Design and implement communication plans that effectively convey company policies, updates, and initiatives to shipboard personnel.
• Performance Monitoring and Reporting: Monitor and analyze the performance of digital content and campaigns using analytics tools. Provide regular reports and insights to optimize strategies and improve engagement. Adjust communication strategies as needed to improve reach and engagement.

Qualifications:

• Bachelor's degree in Business, Marketing, Communications, HR.
• 2+ years in a digital marketing role combined with 1+ years of HR experience

Knowledge, Skills, and Abilities:

• Proficiency in the Microsoft 365 Office Suite (including Excel, PowerPoint, and Word).
• Demonstrable digital marketing platform experience.
• Social media and recruitment based social media platforms.
• Video editing tools, Canva or Adobe Graphic Design Suite.
• Knowledge of appropriate data privacy laws.
• Proven experience working within a diverse team.
• Excellent communicator in written and verbal form.
• Extremely versatile, dedicated to efficient productivity.
• Outstanding team player.
• Prior experience in digital marketing and managing social media campaigns.
• Strong project reporting skills, with a focus on interdepartmental communication.

Physical Demands: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

Travel: Less than 25% with shipboard travel likely.

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits: Cost-effective medical, dental, and vision plans; Employee Assistance Program and other mental health resources; additional programs including company paid term life insurance and disability coverage.
• Financial Benefits: 401(k) plan that includes a company match; Employee Stock Purchase plan.
• Paid Time Off: Holidays All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion. Vacation Time All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure. Sick Time All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits: Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends; personal and professional learning and development.

Job Tags

Similar Jobs