About BayRock Labs At BayRock Labs, we pioneer innovative tech solutions that drive business transformation. As a leading product engineering firm based in Silicon Valley, we provide full-cycle product development, leveraging cutting-edge technologies in AI, ML, and data analytics. Our collaborative, inclusive culture fosters professional growth and work-life balance. Join us to work on ground-breaking projects and be part of a team that values excellence, integrity, and innovation. Together, let's redefine what's possible in technology. Web CRO - Conversion Rate Optimization Consultant Onsite - Newark CA Rate - 90$ per hour Job responsibility: 1. Website & Funnel Analysis Analyse user behaviour through tools like Google Analytics and Hotjar Evaluate existing conversion funnels and identify drop-off points. Conduct heuristic evaluations and usability audits. 2. A/B & Multivariate Testing Design, run, and analyse A/B or multivariate tests to compare different web page versions. 3. User Research & Feedback Collect qualitative data via surveys, interviews, and on-site feedback. Analyse customer feedback to identify pain points and opportunities. 4. UX/UI Recommendations Provide actionable insights on improving layout, design, messaging, and user experience. Collaborate with designers and developers to implement changes. 5. Data-Driven Strategy Develop conversion strategies tailored to business goals. Create reports that clearly show test results, findings, and ROI. 6. SEO & Landing Page Optimization Ensure optimized landing pages for both paid and organic traffic. Collaborate with SEO and PPC teams to align traffic strategies with CRO goals. 7. Tool Implementation & Management Implement tracking tools like GTM (Google Tag Manager), heatmaps, and event tracking. Ensure data integrity and tracking accuracy. Skills & Tools Commonly Required: Google Analytics / GA4 CRO platforms (VWO, Optimizely, Google Optimize) UX tools HTML/CSS basics (to work with devs) A/B testing methodologies Copywriting & persuasion psychology knowledge Bayrock Labs
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