Job Description

ESC has an exciting opportunity for an Online/Digital Marketing Generalist to drive both customer- and seller-facing campaigns that support our premier client’s artisan community. This is a unique opportunity to help small businesses thrive on a platform dedicated to handcrafted, high-quality products.

As part of the client’s NA Stores Marketing Team, you’ll manage high-impact digital campaigns for events like Back to School, Labor Day, and Holiday, while also crafting communications that support and educate Handmade sellers through newsletters, forums, and webinars. This is a cross-functional role starting as a 4-month contractor, working onsite in Seattle, with high visibility and the opportunity to collaborate across multiple internal teams and tools, offering excellent exposure to the ecosystem and potential for long-term conversion.

Key Responsibilities

• Develop and execute customer-facing marketing campaigns for Handmade, including product curation, onsite merchandising, and event- and deal-driven landing pages

• Create seller-facing communications including monthly newsletters, webinar content, and forum posts

• Own the performance reporting of campaigns using tools such as SQL, Tableau, and Excel, turning data into actionable insights

• Analyze key metrics such as CTR, conversion rate, and WoW sales to optimize campaign effectiveness

• Collaborate cross-functionally with teams across design, product, analytics, and category management to launch and scale campaigns

• Manage content creation tools like Arborist, Content Symphony, Sophia, and Daily Orders

Typical Day in the Role

• Create and optimize digital placements for upcoming campaigns and promotions

• Analyze daily sales data and refine marketing strategy accordingly

• Draft and review seller communications (newsletters, announcements)

• Collaborate with team members in marketing and merchandising on cross-channel initiatives

• Flex between different priorities based on business needs (fluid day-to-day)

• Tools used: SQL, Excel, Tableau, Amazon’s internal CMS and merchandising platforms

Required Experience:

• Bachelor's degree in Marketing, Business, Communications, or related field

• 2+ years of experience in online digital marketing or merchandising (e.g., Amazon, Starbucks, Nordstrom, Expedia)

• Strong campaign experience in digital content merchandising, email/newsletter marketing, and eCommerce analytics

• Fluency in analyzing digital performance metrics (CTR, WoW, sales) in Excel

• Experience with weekly business reporting and creating actionable insights

• Familiarity with Amazon platforms and customer-facing campaign workflows

• Tools: Arborist, Content Symphony, Sophia, Daily Orders, SQL, Tableau, Excel

• Strong writing and communication skills for both internal and external audiences

Preferred:

• Prior Amazon experience

• Experience in B2C digital campaigns with a retail or eCommerce brand

Disqualifiers (Do NOT apply if):

• Your background is in event planning, field marketing, or person-to-person marketing

• You do not have digital campaign or online merchandising experience

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