Job Description

SEO Specialist – Contract

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. 

We use these values to fuel superior results: 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy  
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
But enough about us. Let’s talk about you. 

As an SEO Specialist, you will work closely with our UX teams, designers, developers, strategists, and project managers, to ensure efficient and successful execution of digital experience programs. In this role, you will also help manage both ongoing retainer-based SEO programs, as well as support new consulting engagements. Technology platform or business function agnostic, the ideal candidate will have a proven track record in both technical and on-page SEO, have the ability to develop a plan that helps clients meet the goals of the business, synthesize data and translate it into recommendations, and collaborate with technology teams to drive successful outcomes for our clients.

What you’ll do: 

• Prepare and execute on-page optimization strategies to achieve organic visibility for our clients. 

• Develop website technical audits to identify areas of concern from an SEO perspective. 

• Review website server logs, crawl reports, and analytics reports to produce strategies to improve indexation. 

• Review web analytics data to provide feedback to our internal team on performance, and to analyse visitor behavior and trends to develop next steps. 

• Work with internal resources to prepare, plan, and execute link building and content marketing strategies. 

• Coordinate regularly with our website development, SEM, design, and business development teams, as well as with senior management, to ensure that clients are attaining positive outcomes. 

• Collaborate with the content and outreach teams to help identify opportunities to create, distribute, and promote web content. 

Who you are: 

• You are passionate about SEO and are dedicated to meeting and exceeding expectations.

• You are curious and eager to learn and grow. If you aren’t working on a project, you’re likely reading about the latest SEO trends or attending an online training just for fun. 

• You are flexible with the ability to handle multiple demands, shifting priorities and rapid change. Ambiguity is not something that scares you. 

• You have excellent written and verbal communication skills for coordination across projects, teams, and clients.

• You are organized with special attention to details.

What you bring:

• 3+ years of SEO experience required. 

• 2+ years of experience at an agency or consulting firm required. 

• Familiarity with website analytics platforms such as Google Analytics, Omniture, WebTrends. 

• Knowledge of factors that influence search engine rankings. 

• Ability to think strategically to identify and define keyword opportunities for optimization. 

• Well-rounded knowledge of SEO software such as SEMRush, BrightEdge, and ScreamingFrog. 

• Experience with paid search (e.g., Google AdWords, Bing Ads) is preferred. 

• Strong knowledge of Microsoft Excel and/or Google Docs. 

• Experience with Agile methodology (preferred). 

• Bachelor’s Degree.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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