Job Description

THIS POSITION WILL BE TITLED CREATIVE DIRECTOR INTERNALLY

Come join the Tillamook Team, one of the fastest-growing dairy brands in the US, where we Play to Win to create over 200 dairy products in 7 different categories: cheese, ice cream, yogurt, sour cream, butter, cream cheese and frozen meals.Our Uncompromising Quality has led us to become the #1 Cheddar, #2 Cream Cheese and #3 Family Size Ice Cream brand, but we’re not stopping there. We’re loading up for our best years to come and want you to join us.

As a farmer-owned cooperative since 1909, we know that being Good Stewards for our stakeholders and doing a little extra always pays off. We’re looking for team members with a One Team and Genuine Care mindset who are inspired to share the delight of the Tillamook brand with each other and others every day.

What you will do:

The Executive Creative Director is responsible for developing a creative vision for how the Tillamook brand behaves, both visually and tonally. They will do this by translating the brand strategy set by the SVP Brand and Marketing into a creative strategy that uses recognizable brand identity language to drive engagement and build strong brand equity and affinity with consumers nationwide. They will evangelize, shepherd, and drive the Tillamook creative vision across the entire organization and externally. And, in partnership with the VP Marketing, they will hold accountability for all expressions of the Tillamook brand company wide.

The Executive Creative Director is a key member of the brand leadership team, helping to drive team culture, develop a high performing team, and deliver on annual strategies and metrics. The closest partners to this role Include: VP, Marketing, and Director, Direct Commerce, with key leaders from the Commercialization function also being close working partners (VP, Category Growth and Director, Category and Marketing Insights).

The Executive Creative Director leads the internal Brand Design team, made up of designers, project managers, and producers to support the ever-growing needs of the business. In addition to the internal Brand Design team, they will also manage a dynamic roster of external design freelancers and agencies when necessary to deliver on assigned creative workstreams. They are directly accountable for the following creative workstreams from creative strategy, brief, concept, design development, and final execution.

· Corporate branding

· Tillamook brand identity

· Packaging

· Marketing Executions

· Shopper Marketing

· Direct Commerce

· Workplace branding

· B2C elements of Foodservice

· Events and any consumer experiences that may be developed

· Sell-In Support for Sales function

· Misc cross-functional requests

· Loyalty Programs

Unique Skills:

· Proven experience in drafting a vision for how the design function should be structured within the organization, and demonstrated ability to turn that vision into an implementation plan.

· Ability to collaborate cross-functionally with other departments/leaders to build consensus and trust in the creative vision for the brand, and fitness of various brand activities.

· Communicate with key stakeholders internally and externally building strong relationships, communicating, and collaborating effectively.

· Partner with Marketing and Direct Commerce leadership to understand key priorities and guide the creation of compelling creative work that drives results.

· Self-starter with an entrepreneurial mindset that dives into complex, ambiguous projects.

· A strong understanding in developing a visual language for a brand across multiple touchpoints and mediums (esp the translation into digital spaces)

· Monitor compelling messaging and creative executions both within and beyond our industry to ensure the brand stays current with the rapidly evolving competitive landscape.

· Knowledge of current consumer trends, design, communications and photography, and their application to the food industry and grocery.

· Influences brand shifts needed due to change in marketplace or competitive set.

· A strong POV and creative vision along with a clear, concise ability to provide direction to internal and external partners.

· Acts as a mentor and motivator while encouraging collaboration within the team.

· Work with senior leadership to create policies and procedures that impact the broader organization.

· Bring product positioning to life through design strategies and systems.

· Unify strategy and execution across mediums and touch points in partnership with Marketing Leadership.

· Work across the organization to evolve creative excellence through best practices and collaboration.

· Leads and directs a variety of different teams, and strongly Influences cross-functional teams to work together towards a common goal.

· Master at juggling a thousand things at once giving direction that stems from abalance of experience, leadership, and creativity.

Here’s a day in the life:

·25% - Builds and manages a strong and effective in-house design team that aligns with business objectives. Identifies resource needs, hires, and retains top talent. Leads and inspires the team, fostering a culture of inclusion, creativity, and innovation to stimulate original thinking and deliver industry-leading creative. Solves and navigates any hurdles, coaching teams, and providing oversight and leadership to deliver on-brand and strategic design solutions. Advocates for, inspires and guides the growth and development of the team.

·20% - Develops the creative strategy for the brand based on the brand strategy and platform. Leverages and evolves learnings and insights from creative performance and shifts in the marketplace to establish key differentiators in maintaining and building brand equities. Accountable for connecting insights to inform the creative work.

·20% - Establishes clear processes and guidance that will enable teams across the organization to implement the brand vision and design language in campaigns, marketing assets, environments, and product packaging, etc. These will include brand books, style guides, review processes, and other elements centered around a common vision for how the brand will be reflected in all creative. Provides on-going strategic design feedback that is aligned to the brief and business goals.

·20% - Develop briefs and direction (for internal/external designers, agencies) that translates the creative strategy for design, copywriting and photography with clear direction, vision, and expectations.

·15% - “What’s Next? for the brand.” Stays current on industry trends through research, networking, leading creative conversations about the brand externally and internally.

Knowledge, skills, and abilities:

· Education Bachelor’s degree in graphic design or equivalent

· Experience 12+ years of brand development experience at an agency or
in-house environment, Including 8+ years of management experience

Industry leading benefit and reward programs:

We offer outstanding benefits to our employees. For more information, please visit the careers page: .

We are committed to creating a culture of inclusion where all employees are heard, valued and feel a sens]]> <

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