Job Description

Digital Marketing Consultant

Our client is an apparel company located in Orange County, CA

They are seeking a skilled Digital Marketing Specialist to work as a freelance, consultant to enhance their paid media strategies and boost their brand visibility.

This is a project based consultant. 40-80 hours a month.

Role Overview

As a Consultant, you will lead the creation, launch, and optimization of targeted ad campaigns focused primarily on Instagram to drive conversions, increase brand awareness, and engage our audience. You’ll collaborate closely with the marketing team, contribute hands-on creative input, and analyze performance metrics to expand our audience reach and increase revenue.

Key Responsibilities

• Develop, implement, and optimize Instagram ad campaigns aimed at driving conversions, brand engagement, and awareness.
• Conduct A/B testing on creative elements, messaging, and audience segments to continuously improve campaign outcomes.
• Write and refine ad copy that reflects the brand's voice and connects with our target demographic.
• Research and define precise target audiences to maximize reach and return on ad spend (ROAS).
• Track and analyze campaign performance regularly, providing detailed reports and actionable insights.
• Leverage data-driven insights to recommend enhancements in creative and targeting strategies.
• Collaborate with internal teams on campaign planning, creative development, and scheduling.

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